The Sandbanks Music Festival is a partnership between the leadership and staff of Sandbanks Provincial Park and a small team of local music lovers, lead by Zunior.com's Dave Ullrich. Living part-time in Milford, Dave paid his rock and roll duty touring Canada and the world as half of the 90's duo The Inbreds, learning about what makes a great music festival. He also runs the Canadian online digital music store www.zunior.com, which celebrated its 10-year anniversary by presenting what was called the Sandbanks New Waves festival in 2014 featuring headliner Cuff The Duke. This was followed up by headliner Sarah Harmer in 2015. The event now known as Sandbanks Music Festival has featured headliners SLOAN (2016), and Great Lake Swimmers (2017). Zunior also presents the County Pop Music Festival at the Crystal Palace in downtown Picton, with headliners including Ron Sexsmith (2016), Joel Plaskett (2017), and Elliott Brood (2018).
The Sandbanks Music Festival team includes logistical leadership from Lori Farrington of the Prince Edward Learning Centre, operational ownership from Emily Cowan of Quench Creative, "gettin-er-done" by Isabelle Patton from Books & Company and strategic supervision from Helen Hawketts of Vintage Map Co. Key event staffing and support is provided by Robin Reilly/Agnese Bortolussi (Park Managers), and a team of Park Rangers from Sandbanks Provincial Park