PEC Chamber of Commerce selects Lesley Lavender for Executive Director

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November 26, 2018

PICTON, November 26, 2018 – Sandra Latchford, Chair of the Prince Edward County Chamber of Commerce (PECCC) announced today that following an extensive recruitment process the board has appointed Lesley Lavender, a Wellington resident, to the position of Executive Director. Lavender has been the Director of Community Development and Special Projects at ROC for the past 4 years, helping to launch the Prince Edward County Youth Centre. The ROC is a local charity that provides programs and mentorship for all youth in Prince Edward County.


“Hiring someone with Lesley’s experience and knowledge of the local scene is a clear example of the Chamber’s determination to generate momentum and positive impact for our members’ businesses while maintaining our quality of life here,” said Sandra Latchford, PECCC Board Chair and Chair of the Executive Director Hiring Committee. “We interviewed several candidates and were very impressed with the high quality of the people we met, but Lesley stood out for her experience, marketing savvy and ability to create and expand relationships with members, the media and the County tourism industry.


The PECCC Executive Director Hiring Committee included Sandra Latchford, Penny Rolinski, Katy Mitchell and Philip Bender.


“We found Lesley to be engaging, energetic, experienced, and connected to a variety of industries, tourism advocates and business leaders across Prince Edward County,” said Penny Rolinski. “Her presence in the community, knowledge of local government and connections with our local commerce make her a perfect fit for this position. The PECCC Board of Directors knows that her enthusiasm and experience will propel the Chamber to new heights.”


Lavender has been the Community Development Director for the ROC since 2014. She worked to develop the creative strategy for the agency, designed communications to appeal to market segments, oversaw marketing, and social media; grant writing, program development and managed public relations, partnerships and industry relationships, among other duties for the ROC. From 2012-2018 Lesley was on the board of directors of The County Foundation. She is actively engaged in the community, her children’s school and sports activities.


“I have long had an affection for The County and the creative, authentic people here,” said Lavender. “As I went through the interview process with the Chamber, I found the honest portrayal of the challenges and the opportunities ahead to be very exciting. I was particularly struck by the desire to reach the right balance between a vital economy and preserving and enjoying the quality of life Prince Edward County offers. I look forward to doing some great things together.”


Lesley will begin her tenure as PECCC Executive Director on January 7th, 2019.



Contact: Sandra Latchford at (613) 922-2139 or email